The original Finnish baby box was launched in 1938 when the government distributed maternity packages that included clothes, sleeping bag and a small mattress that transformed the box into baby’s first bed.
“When the box was first launched in Finland, it was given to underprivileged
mothers with the condition that they would attend pre-natal and post-natal clinics,” says co-founder Susanna Heiskanen.
“This ensured that mothers were educated about safe sleeping practices, breastfeeding and vaccinations, helping to reduce the infant mortality rate.”
While its roots may be planted in Finnish tradition, the current Tuutu Baby Box will be thoroughly modern and Australian, being made and designed locally and featuring popular products from Bubba Blue, PureBaby, Gaia Skin Naturals, GroVia , BabyBeeHinds and WaterWipes, as well as resources, support and information about topics such as breastfeeding and safe sleeping.
Susanna and Laura have also identified the significance of sustainability in producing their product.
“The box is made completely from recyclable material and we are including products such as reusable breast pads and washable cloth nappies to give our customers the opportunity to try more sustainable options,” says co-founder Laura Lohiniva-Hart.
The box has also been redesigned with a lid that can be used as a changing table and the contents include example swaddles, baby bodysuit and mittens to complement the Australian lifestyle.
Importantly, the company is dedicated to ensuring that all Australian mothers have the same opportunities. “As a company we see having a social conscience as a key part of our business in the way that a proportion of the profit will be used to provide baby boxes for underprivileged parents in Australia.” The baby box has been credited as one of the reasons for the reduction in infant mortality rate in Finland from 6.5 percent to 0.2 percent since its launch. “We would like to see Australia adopt this approach,” says co-founder Susanna Heiskanen.
Tuutu Baby Box has launched, and to celebrate they are offering free shipping until the end of September 2016 PLUS two free baby bodysuits (while stocks last).