Mattel has finally realized that girls like super heroes, and have released a new line of super-hero dolls aimed at primary school aged girls, and they’re pretty cool.
The dolls depict Wonder Woman, Supergirl, Bumblebee, Batgirl, Harley Quinn and Poison Ivy.
The 12 inch figurines are pretty great because they are not over sexualised. The doll’s outfits are sensible, feminine, not too revealing and designed to be athletic and functional instead of to promote their sex appeal. There are no tight outfits, killer heels, short pants or bulging breasts.
The dolls have very little make up on their faces and each feature a pleasant smile. They have soft hair that can be brushed and wear fabric clothes. They are the perfect gift for any child who loves Barbies and super heroes.
The toy designers decided to make the dolls “super heroic” instead of “super girly” so they sculpted the doll’s bodies after dancers, gymnasts and basketball players to give them a toned, athletic appearance.
They also made sure that their outfits would be practical and not have anything superfluous that would get in the way of battle.
The dolls are meant to be high school aged but were specially made to look toned and tough enough that they will be able to kick some butt and save the day.
The designers also made a choice to stick to the character’s existing colours and not add splashes of pink to everything. Supergirl looks great in her red skirt.
The DC Superhero Girls also come in a line of traditional looking action figures. This is a huge deal because action figures are usually considered something that only boys like. I got a huge kick out of seeing these in the shops. Look at them!
In addition to dolls and action figures there is also graphic novels and books that can be purchased and an animated cartoon series that can be watched over You Tube.
What’s great about these dolls is that Mattel is acknowledging that female fans of comic book heroes exist, and that’s good because gender stereotypes are silly and very old fashioned. You can be a girl and like Barbies and super heroes at the same time. Just like you can also be a boy and like dolls as well.
The dolls can be found at Target, Big W and on eBay.