It has been months in the making but Aldi has finally arrived in Perth.
The German retail and grocery giant took a slice out of major competitors Coles and Woolworths when it simultaneously opened the doors on its first four west coast stores in Mirrabooka, Joondalup, Kwinana, and Belmont at 8:30 in early June 2016.
Image courtesy of Aldi Australia Facebook page
A journey through the parking lot of Mirrabooka Square Shopping Centre on opening day, was the first indicator of the level of interest that Aldi had drawn. Few car spaces remained; even in the furthest reaches of the lot.
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Large numbers of people queued in monitored queuing stations stretching from the Aldi store entrance, located opposite the Food Court, to the shopping centre entrance located near Mochachos. Each one awaiting their turn to be ushered into the new store by one of the security personnel stationed along the store front.
Aldi opens at Mirrabooka Square
The highly organised and well managed system employed by staff at the Mirrabooka store this morning meant that despite long waits to enter the store, members of the public were relaxed and patient.
The Aldi shopping experience differs somewhat from what Perth consumers are accustomed to. Products are displayed in boxes and on pallets, and the checkout area boasts longer checkouts and a separate bagging area in an effort to reduce wait times at the till.
Stocking a range of products spanning from grocery to homeware to hardware, and with its own baby care range, Aldi markets itself as an "all-in" store and strongly promotes its efforts to be, not only consumer conscious, but also environmentally conscious.
With a total of 70 stores expected to be opened within WA over the next couple of years it is difficult to predict what impact this new competitor to the marketplace will have on other major retailers. One thing, however, is clear. The ensuing price wars can only be a good thing for the consumers of Perth.
Aldi is already proving to be a popular choice for Perth shoppers
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